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In the Press

Hong Kong’s first virtual bank offers juicy 6.8 per cent interest rate in gimmick. Here’s how one SCMP reporter did in fight for it

ZA Bank offers a competition to create buzz needed to woo customers to try out online-only services.The author of this article, a reporter from the South China Morning Post, tried its services. A ZA Bank spokeswoman stated that most of the clients have already placed their deposits with ZA Bank and try to enjoy that benefit as much as possible.

1 Mar, 2020

試業兩月 千人開戶 眾安銀行:不靠高息致勝

香港首家跑出的虛擬銀行眾安銀行(ZA Bank)自去年12月中試業以來,至今兩個月,眾安銀行行政總裁許洛聖透露,目前已開戶人數逾千人,而以高達6.8厘存款息招徠的開戶排名賽遊戲則已有約二萬人參與,遠較集團預期的高。但他指高息只是噱頭,不是商業模式,「燒錢」不是持續方向,亦不會視之為勝出手段,強調創新的服務與產品口碑才是長線吸客策略,「用戶就是代言人」。

24 Feb, 2020

眾安銀行期望 5年收支平衡

眾安銀行行政總裁許洛聖期望,5年可達致收支平衡,又透露試業至今已有超過1,000名用戶成功開戶,大部分存款額為10萬元,以賺取開戶優惠利率上限。許洛聖強調,做法並非「燒錢戰」,6.8厘息只是其中一個吸引客戶的手段,不代表之後都會用價格戰與同業競爭,重申價格戰並不具持續性,更重要是透過創新及金融科技為客戶帶來新體驗。

24 Feb, 2020